Cove Sales is a 48-month European initiative designed to close the skills gap in modern sales by aligning education with labour market needs. It connects training, innovation, inclusion and business through a structured programme of research, curriculum development, experimentation and dissemination.
Direction
Cove Sales works along three strategic directions:
Development of a European taxonomy of sales roles and skills, identifying emerging professional profiles and related competences.
Integration of AI, digital tools and simulation into sales education through Learning Factories and Innovation Labs.
Initiatives aimed at attracting young talent, improving employability and strengthening women’s participation in sales careers.
ACTIVITIES
Cove Sales translates its vision into concrete actions designed to generate measurable and lasting impact on sales education and professional development across Europe.
emerging sales profiles to be formalised
training curricula to be designed
AI Sales Innovation Labs
AI-enabled Learning Factories
live cases
educational podcasts
cartoon education tools
indirect beneficiaries
ACTIVITIES
Cove Sales activities are organised into Work Packages, each covering a key phase of the project: coordination, needs analysis, development of training resources, piloting, dissemination and sustainability.
Governance, quality assurance and financial management.
Analysis of professional evolution and skills gaps.
Development of curricula, Open Educational Resources, live cases, podcasts, cartoon tools, Learning Factories and AI Labs.
Testing materials and models through pilot activities and stakeholder feedback.
Communication, community building and long-term exploitation of results.
