Laboratories

Initiatives aimed at attracting young talent, improving employability and strengthening women’s participation in sales careers. Where sales professionals test tools, build skills, and shape the future of selling.

Learning Factories

The Cove Sales Learning Factories are experiential learning environments designed to simulate real-world sales scenarios. They allow participants to develop technical, digital and transversal skills through practical, collaborative and interdisciplinary activities.

They focus on two key dimensions:

01

How digital innovation is reshaping the skills required by the labour market

02

How technology can enhance teaching, coaching and learning processes

Designed as experiential environments, the Learning Factories simulate real-world sales contexts and integrate adaptive and AI-enabled tools.

These spaces support teachers and trainers in designing learning experiences that are more engaging, personalised and closely connected to professional practice.

Labs

AI Sales Innovation Labs

The AI Sales Innovation Labs are practical research and innovation environments dedicated to the use of Artificial Intelligence in sales processes. They are designed as experimentation spaces where companies, students, professionals and trainers can test digital solutions, simulate use cases and understand the potential of AI in sales. The Innovation Labs will support:

The project foresees the creation of two fully functional AI Sales Innovation Labs, co-designed with companies and research centres, as practical environments for exploring and experimenting with Artificial Intelligence in sales processes.

Inside the Sales Innovation Labs

What Companies and Professionals Can Do in the Labs